Digital Powered By Data Science.

We do strategic digital consulting & develop data-driven solutions
to move businesses forward.

OFFERING

Services

Dinkum Data

Dinkum Data is a digital analytics and reporting platform built by marketers for marketers. Its purpose is to take the hack out of collecting, managing and visualising data from online communication and advertising channels. It makes digital analytics and reporting simple, enjoyable and a lot more interesting.

Facebook Conversions API (CAPI)

Using Facebook Conversions API (CAPI) will help you collect accurate data and improve the performance of your Facebook ads in a post-iOS 14 update world. With Dinkum Analytics we use a semi-automated tailor-made approach to make that transition quicker and more precise

Universal Analytics (UA) to Google Analytics 4 (GA4)

Dinkum Analytics helps businesses migrate their website events measurement from Universal Analytics (UA) to Google Analytics 4 (GA4) using Google Tag Manager (GTM). Google Analytics 4 (GA4) is the latest and greatest version of Google’s analytics platform, providing more accurate data for better insights.

Website Event & Conversion Tracking

To understand how users are engaging and converting with your campaigns and on your website, you first have to be able to track what they do. We track every campaign conversion event and website event that is important to the business, making the link between business objectives and marketing objectives clear and measurable.

Advanced Analytics & Reporting

We build high-impact data visualisations and reporting solutions that make our clients happy. We are technology agnostic and build solutions using Tableau, Microsoft Power BI, QlikView, Qlik Sense and Google Data Studio. Our solutions are delivered using design thinking and rapid prototyping principles and our approach to requirements gathering and analysis makes sure that no requirement goes unmet when the solution is deployed to production.

Data Integration & Processing

If there’s an API then we can connect to it. We build and manage data pipelines from online to on-premise data sources within your organisation. We’ll store and curate your data for you, making it available to your business applications. Alternatively, we can collect it, process it and load it into your company’s data environment for you.

Website Analytics & SEO

Understanding key aspects of your website’s organic search visibility and performance is critical to maximising ROI on your owned platforms. We help our clients optimise the organic search visibility and performance of their website. We also improve user engagement with the website by making improvement recommendations that are backed by data-led insights.

Predictive Modeling

From churn prediction to lead scoring, predictive modelling can help boost profits and efficiencies. Our proprietary approach to model building employs rapid prototyping, which enables our clients to start benefiting from the solution we’re building before it has been deployed to production.

Digital Advertising Campaigns

Performance-based digital advertising campaigns focused on driving business objectives and results. We optimise for conversion by iteratively testing different hypotheses and measuring the impact on conversion. We feed that data back into the campaign design and incrementally improve the ROI of campaigns. We run campaigns on Google, Facebook, Twitter and LinkedIn.

Dinkum Data is a digital analytics and reporting solution that takes the hack out of collecting and managing the data from your online communication and advertising platforms. The solution presents this data to you through beautiful dashboards that are online, always-on and secured, so you can see how your different comms channels are performing and enjoy doing it because it’s simple.

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ABOUT

Who We Are

Dinkum Analytics does digital powered by data science. We love digital and we love data, so everything we do is fuelled by passion, precision and creativity. Our scientific approach to measurement and optimisation, coupled with our creative and technical problem solving methodologies, make us a key marketing and business partner to all of our clients.

The Company We Keep

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EMAIL:

Enquiries
info@dinkumanalytics.com

Marketing
marketing@dinkumanalytics.com

Careers
careers@dinkumanalytics.com

Careers

Dinkum Analytics is a remote working network of specialists.

If you’d like to join the team please email:

careers@dinkumanalytics.com

Digital Powered By Data Science.

We do strategic digital consulting & develop data-driven solutions
to move businesses forward.

OFFERING

Services

Dinkum Data

Facebook Conversions API (CAPI)

Universal Analytics (UA) to Google Analytics 4 (GA4)

Website Event & Conversion Tracking

Advanced Analytics & Reporting

Data Integration & Processing

Website Analytics & SEO

Predictive Modeling

Digital Advertising Campaigns

ABOUT

Who We Are

The Company We Keep

BLOG

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Get in Touch

EMAIL:

Careers

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Digital Powered By Data Science.

We do strategic digital consulting & develop data-driven solutions to move businesses forward.

OFFERING

Services

ABOUT

Who We Are

The Company We Keep

BLOG

Get in Touch

Careers

Follow the Conversation

We do strategic digital consulting & develop data-driven solutions
to move businesses forward.